Publicis Groupe Hong Kong has appointed Siddhant Lahiri as Head of Strategy. Lahiri joins with more than 18 years of strategic planning experience across Asia, having advised brands in financial services, FMCG, telecommunications, automotive, and food & beverage sectors across Singapore, Malaysia, India, and the broader APAC region.
Prior to joining Publicis Groupe Hong Kong, Lahiri was Head of Strategy at Forsman & Bodenfors Singapore. He previously held senior strategy leadership roles at Dentsu International and Leo Malaysia.
“Siddhant is a highly respected strategist with deep experience across markets, categories and business challenges,” said Tom Kao, CEO, Publicis Groupe Hong Kong.
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“As our clients navigate a rapidly changing environment, his ability to connect consumer understanding, commercial thinking and creativity will be invaluable in helping our teams deliver stronger business outcomes. We are delighted to welcome him to Hong Kong and to our leadership team.”
“What attracted me to Publicis Groupe Hong Kong is its ability to bring together diverse capabilities around a client’s business challenge,” said Lahiri.
“The opportunity to combine data, media, creativity and technology creates a powerful, compounded platform for strategic thinking. I’m excited to join the team and help our clients build stronger brands, unlock growth and create meaningful impact.”
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Lahiri was named one of Campaign Asia’s 40 Under 40 in 2023 and has received multiple APAC and national Effie Awards. He is a jury member for industry programs including the APAC Effie Awards and WARC Prize for Asian Strategy.
