Amoy HK’s Natalie Tong campaign bets on local heritage
Amoy runs an Aug-Sep campaign with Natalie Tong, pushing HK-made credentials and a “0 additives” soy sauce line across OOH, digital, and retail. For a lot of Hong Kong shoppers, “made in Hong Kong” is not just a label. It is a shorthand for trust, craft, and a kind of local pride that shows up…