The burgeoning U.S. soccer market, boosted by the World Cup, offers many opportunities.
The Premier League is jumping in with “Coast to Coast,” 20 watch parties linked to the 10 matches on the opening week (Aug. 21-24).
Watch parties drove a lot of the excitement of the World Cup. They aren’t new for the Premier League. working in partnership with NBC Sports on “Premier League Mornings Live” with the studio show hosted by Rebecca Lowe on site.
Some of the August destinations: McGregor Square in downtown Denver; Chicago’s Guinness Open Gate Brewery; Cosm Dallas; Cask N’ Flagon opposite Fenway Park; Pier 15’s Watermark in New York City.
In Detroit, Coventry City will team up with Detroit City FC for a partnership centered around soccer and the two cities’ storied heritage in the auto industry. In San Francisco.
“We have seen fans in the U.S. fully embrace soccer on a global stage, and we want to show them that it’s all here in the Premier League too. Fans, new and old can take part and support their clubs every weekend by getting up early to watch elite players and managers in the most competitive league in the world,” Premier League U.S. managing director Akash Jain said. ” ‘Coast to Coast’ will showcase the best parts of Premier League and club culture and kick off the new season in a welcoming and exciting environment to leave a lasting impression on all fans.”
The 20 parties …
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