One of Hong Kong’s hottest new restaurant openings is an 87-seat ramen shop near the top floor of Langham Place in Mong Kok.
Is it a new Michelin-star franchise from Japan? Maybe something from a famous artisanal chef renowned for handmade noodles and pork bone soup?
Nope.
Chiikawa Ramen Buta is drawing crowds as the first overseas branch of the Japanese chain based on the wildly popular Chiikawa manga series.
To be honest, I am not overly familiar with the cartoony mouse-like characters, but I do know chiikawa means small and cute in Japanese.
As you would expect, the kawaii (cute) creatures are plastered all over the place, including on walls, plates, bowls and the imitation crab slices in the noodles. Beyond food and drink, the shop also hawks all kinds of merchandise, from utensils to T-shirts and face towels.
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