Hong Kong residents, from housewives to stay-at-home mothers and couples, have rushed to theatres to secure HK$30 (US$4) tickets for Cinema Day, with many calling for even more discounts and family-friendly perks on other occasions.
Before sales opened at noon on Wednesday, some customers started queuing up from as early as 10.30am at Star Cinema in Tseung Kwan O to get discounted tickets for screenings this Saturday.
Housewife Mrs Ho was the first in line and hoped to get discounted tickets for the first time. She described the offer as attractive, adding that audiences were drawn to “high-quality films”. A cinema ticket normally costs HK$100.
Other customers in the queue at Star Cinema included three mothers, who had heard about the offer from friends and were also buying HK$30 tickets for the first time.
They said their children wanted to watch the animated adventure comedy, The Super Mario Galaxy Movie.
“What children love most is films, and this is a good family activity,” said one 40-year-old stay-at-home mother, Mrs Ng. “It would be nice if the government introduced more discounts targeting families or during festivals such as Children’s Day.”
