Aspire recently unveiled its latest out-of-home brand campaign in Hong Kong, taking over trams, buses, MTR stations and digital billboards across the city with a simple message: 0% fees. Make every dollar count.
Inspired by Hong Kong’s love of food, the campaign uses striking food-led creatives to show how fees quietly take a bite out of every payment. The visuals reinforce Aspire’s belief that business finance shouldn’t quietly chip away at a company’s revenue through transfer fees and hidden costs. It also underscores the company’s long-term commitment to 0% fees on FPS transfers — not as a promotional offer, but as a fundamentally different approach to business finance.
“For too long, businesses have been told that fees are simply the cost of doing business. We think it’s time to challenge that assumption,” said Andrea Baronchelli, Co-founder and CEO of Aspire.
“Business finance should help companies grow, not quietly erode their margins. With this campaign, we’re encouraging businesses to rethink what they should expect from their financial partner – and why they deserve to keep more of what they earn.”
The campaign is part of Aspire’s continued investment in Hong Kong following two years of rapid growth. Since entering the market, the company has grown 3.3x, as more startups and SMEs move away from legacy banking infrastructure and fee-heavy alternatives in favour of a modern financial platform built for growing businesses.
“Business owners spend countless hours looking for ways to reduce costs and improve efficiency, yet one of the biggest opportunities is often hiding in plain sight – transaction fees,” said Javier Valero, Country Head, Hong Kong at Aspire. “This campaign shines a spotlight on those hidden costs in a way that’s uniquely Hong Kong. If it prompts more businesses to question why they’re paying fees in the first place, we’ve achieved what we set out to do.”
Headquartered in Singapore, Aspire’s financial stack seamlessly integrates FX, cards, yield and credit with essential business tools like accounting, payroll and spend management across 16 currencies, supported by more than 10 international licenses across Singapore, Hong Kong, Australia, Europe, the United States and Canada.
