Cathay’s “Most Fun Per km²” campaign bets on creators
Cathay expands a creator-led Hong Kong campaign across Oceania, using TikTok and an Instagram grid-as-map while linking content to fares. Scrolling through travel content in 2026 is less about “top 10 things to do” and more about the feeling of being dropped into a specific corner of a city and getting the inside jokes, the…