Fashion Brands Bet On Celebrity Campaigns This Fall

Fashion Brands Bet On Celebrity Campaigns This Fall

Free People’s fall campaign features British singer-songwriter and actress Suki Waterhouse Free People Fashion retailers are investing heavily in celebrity partnerships for fall 2025 campaigns, with brands ranging from mass market to luxury, deploying star power to cut through an increasingly crowded marketplace. It makes sense, as some data shows that celebrity endorsements on average…

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Laufey Shows Off Her Coquette Style

Laufey Shows Off Her Coquette Style

If you’re looking for a consistent example of how to kill the coquette aesthetic, singer, songwriter, (and fashion icon!) Laufey is your girl—she truly never misses. Her jazz-inspired songs about love, relationships, and the trials and tribulations of girlhood often feel like the soundtrack of my life. And her style is, arguably, an extension of…

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Lorde Wore the Ultimate Summer Accessory to Chanel Fall 2025 Couture

Lorde Wore the Ultimate Summer Accessory to Chanel Fall 2025 Couture

THE RUNDOWN: This morning, Chanel presented its studio-designed fall 2025 couture show. The collection followed a neutral palette of black and white, elevated by metallic accents and luxe embellishments. The front row was filled with It girls, including Lorde, Gracie Abrams, Laufey, and the Coppola-Mars family. Haute couture is officially underway, and that can only…

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