Sydney Sweeney goes nude in a risqué new Novig ad that uses sports gear to promote the platform. The Anyone But You star appears in several provocative setups while delivering Novig’s sports-focused message.
The ad opens with Sweeney holding footballs across her chest before moving through different sports setups. She later sits nude atop a basketball hoop while covering herself with basketballs and footballs. The campaign also shows her wearing a hockey goalie mask, football pads, a baseball catcher’s helmet, and a Novig jersey.
The 28-year-old actress shares Novig’s main message while posing with sports equipment. She says, “Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports.” Later, she breaks a rack of billiard balls and makes another comment. She says, “You can’t trade this. I just look good here.”
In a statement quoted by Variety, Sweeney said, “The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor, and a playful edge.”
Sydney Sweeney’s role as a Novig investor & strategic partner
Sydney Sweeney is associated with Novig beyond her appearance in the new campaign. She joined the company as an equity partner and helped shape the creative direction. Sweeney worked on the campaign while filming Netflix’s live-action movie Gundam in Australia.
Novig officially launched nationwide on August 4, 2026, after receiving regulatory approval from the U.S. Commodity Futures Trading Commission (CFTC). Operating as a sports prediction market rather than a traditional sportsbook, the platform offers trading across football, baseball, basketball, hockey, tennis, golf, and MMA for users 21 and older.
The campaign shows that Novig focuses only on sports. Sweeney says there is “no betting on wars or deaths and no politics” on the platform. She sums up its approach with a line, “Just you, your takes and sports.”
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