Spanish soccer giants Real Madrid and Emirates, the Dubai-based airline, have extended their long-running shirt sponsorship deal for another five seasons.
The carrier will continue to be the main sponsor of the LaLiga club through the end of the 2030-31 campaign, with its branding present on match kits, training apparel, and the coaching staff’s attire.
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As part of the agreement, the Emirates logo will also continue to feature on the jerseys of Real Madrid’s women’s side, youth teams, and basketball team.
With the long-term renewal, the relationship between Real Madrid and Emirates will span nearly two decades.
The club has described it as the longest-running shirt sponsorship agreement in LaLiga history.
Emirates has been Real Madrid’s primary sponsor since 2013, but first linked up with the club in July 2011, becoming its official airline, which gave it the right to advertise on boards at the Santiago Bernabéu stadium.
The new agreement includes continued visibility of the Emirates brand at the Bernabéu, access to training facilities, and the Emirates Lounge, an exclusive hospitality area within the stadium.
The previous four-year contract, which ran until the end of the 2025-26 season, was worth around €70 million (then $68 million) per season plus variables.
According to Madrid-based outlet AS, the new deal will be worth close to €100 million annually, which would make it the largest shirt sponsorship deal in world soccer.
This would put them significantly ahead of clubs such as Barcelona (Spotify), Manchester United (Snapdragon), and Paris Saint-Germain (Qatar Airways), who each earn around €70 million per year from their respective shirt deals.
A prior condition of the lucrative sponsorship deal meant Real Madrid was not permitted to have a separate sleeve sponsor, as Emirates had exclusive branding rights on the team’s shirts.
However, that changed in 2024 as the club secured their first-ever sleeve sponsorship deal, with computer hardware firm HP.
Real Madrid’s kits are supplied by German sportswear giants Adidas under an eight-year deal worth more than €1 billion that runs until 2027-28.
In the most recent edition of the annual Deloitte Football Money League report, which tallies club revenues across an entire season, Real Madrid once again led the way, recording over €1 billion in total revenue for the second consecutive year in the 2024-25 campaign.
