Gasgoo Munich-On May 13, NIO announced that retail sales of the new ES8 reached 13,020 units in April. This marks the fifth consecutive month the model has topped the charts for large SUVs and vehicles priced above 400,000 yuan—regardless of powertrain—cementing its dominance in the high-end pure electric SUV sector.
As NIO’s flagship SUV, the new ES8 has delivered steady performance since its launch and deliveries began in September 2025. With April’s result of roughly 13,000 units, the model has consistently maintained monthly sales above 10,000 over the past five months, securing a top spot in the premium SUV segment. In the 400,000 yuan price bracket, it has outsold several traditional luxury rivals, establishing itself as a benchmark for the category.
Image Source: NIO
Riding the wave of rising sales, NIO has rolled out limited-time purchase incentives. According to the company, buyers of the new ES8 can now apply for a five-year, 60-installment financing plan through partner institutions. The scheme supports 0% down payments, with a 0% annualized rate for the first three years (36 installments) and a 3% rate for the final two years (24 installments). The offer runs through May 31, 2026.
Customers who lock their orders can also enjoy three core benefits: a limited-time 10,000 yuan purchase tax subsidy, five years of free access to NOP+ (Navigate on Pilot+), and a five-piece aviation-style executive seat suite. These incentives span financing, intelligent driving services, and vehicle configurations, further lowering the cost of buying and owning the car.
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