Pet care remains a priority even as seventy-three percent of pet parents report their summer travel plans were impacted by the current economic environment
Seventy-eight percent of pet parents trade luxury travel for more affordable options, to avoid downgrading the quality of care their pets receive
SEATTLE, May 05, 2026 (GLOBE NEWSWIRE) — Rover Group, Inc., the world’s largest online marketplace for pet care, today unveiled new data* that confirms the majority (92%) of pet parents will travel this summer, but are adjusting their plans due to economic pressures. According to Rover’s research, when making tradeoffs pet parents are sacrificing their ideal vacation experience to prioritize their pet’s needs:
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Prioritizing Pets: A staggering 71% prioritize their pet’s needs over their own, and 81% put more thought into what their pet needs than what to pack for themselves.
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Modifying Itineraries: 71% are prioritizing travel destinations closer to home, a third (32%) will take fewer or no trips at all, and a quarter (26%) are taking shorter trips than usual, because of the current economic environment.
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Luxury travel is out: One in four (26%) are prioritizing more affordable accommodations or travel methods, including camping and road-tripping, compared to resorts and flying.
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Rejecting Amenities: Nearly half (49%) of pet parents traveling with their pets admit to rejecting a well-rated hotel because the pet amenities didn’t meet their standards.
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Downgrading for Care: Even when traveling without their pets, 78% would be willing to stay in a lower-rated, less expensive hotel to ensure their pet could stay with a 5-star pet sitter who meets their pet’s unique needs.
“Rover’s new research underscores what we already know: pet parents view their dogs and cats as integral family members, and while they may stay closer to home or cut a few days off of their summer vacation, their commitment won’t be shaken by economic uncertainty,” said Nicole Ellis, certified professional dog trainer and Rover Pet People Panelist. “The trade offs pet parents are making when it comes to summer travel show a willingness to downgrade amenities for themselves, while at the same time investing in premium care and comfort for their pets, demonstrating pets are a non-negotiable part of the travel equation.”
Despite a desire to reduce costs overall, the financial commitment to pets remains strong. Pet parents are also willing to spend significantly to ensure their pets’ travel comfort:
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Budget Priority: Pet-related expenses, on average, make up 23% of a trip’s total budget (excluding human airfare and lodging).
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Premium Comfort: 87% would pay extra for pet-friendly accommodations if it meant their pet would be less stressed, with 22% willing to spend up to $500 more.
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Airline Seating: 73% of pet parents would pay for an extra seat on a plane just so their pet could sit next to them instead of under the seat.
