HONG KONG, CHINA. Molton Brown, in partnership with Blue Chip Group, has opened a pop-up store at Elements, the luxury shopping mall above Kowloon MTR Station in Hong Kong, highlighting the Tea Ceremony collection.
Set within the Fire Zone on the mall’s first level, the activation aligns with the premium retail environment and highlights the brand’s globally inspired fragrance portfolio.
Located near West Kowloon High-Speed Railway Station, the pop-up is well placed to benefit from strong footfall from both local shoppers and cross-border travellers, with a particular focus on Mainland Chinese visitors.
The Elements pop-up also marks the Hong Kong debut of Tea Ceremony Eau de Parfum, giving shoppers in the city their first opportunity to discover the scent.
Created by Senior Perfumer Mathieu Nardin, the unisex fragrance is defined by a woody-green composition inspired by meditative tea rituals.
Blue Chip Group Managing Director Sangmin Ha said, “We are delighted to see Molton Brown bring such an immersive experience to Elements.
“This pop-up provides a wonderful opportunity for shoppers to step into the brand’s world of exquisite fragrance, particularly with the exclusive preview of the Tea Ceremony collection. It is a pleasure to see this level of craftsmanship presented here.” ✈
