Meta is testing a new social media app called Pocket, designed to let users create, share, and discover AI-generated mini-games without needing coding skills, according to its Google Play Store listing.
The app is not currently available for public download, suggesting it is in a closed testing phase.
The listing describes Pocket as a creative platform for making and sharing “gizmos,” which Meta defines as small, interactive experiences that users can tap and play.
Alessandro Paluzzi confirmed the app’s existence on X, and Business Insider reported additional details about its development.
What Meta’s Pocket App Lets Users Create
Meta describes a gizmo as a small, interactive experience that works as a mini-game. According to the Play Store listing, gizmos can be controlled through touch and tilt gestures.
They can be created without coding skills by using natural language prompts in a text editor. Creators can revise their gizmo by adjusting the prompts until satisfied. Once finished, they can publish their gizmo for other Pocket users to discover.
Users do not need any programming experience to build a gizmo. Meta states that the creator simply writes a description of the game they want, and the platform generates the interactive experience based on that prompt. The creator can then refine the prompt before publishing.
Pocket is designed as a social app for mini-games, similar to TikTok or Instagram. Users can browse a feed of gizmos created by others, like and comment on them, and save gizmos into playlists, much like saving audio tracks.
They can also share playlists with other users and grant access to the phone’s camera and photo gallery, given the necessary permissions.
The app’s approach to playlists and sharing positions it more as a social discovery and remix platform than a traditional game distribution service.
How Pocket Fits Into Meta’s AI App Strategy
Business Insider reports that Pocket is based on an app called Gizmo, which was originally created by AI startup Atma Sciences. This company was founded by former Snapchat developers.
Earlier this year, Meta acquired Atma Sciences and received a non-exclusive license to the underlying technology as part of the deal.
The company has not revealed the terms of the acquisition or shared detailed information about the technology beyond what was described in the Business Insider report.
Pocket joins an increasing number of Meta apps that rely on generative AI as the main tool for content creation. Meta already has the AI video creation app Vibes, which allows users to generate videos from prompts and browse them through a feed where they can like, comment, and share.
Paluzzi has mentioned that Meta is likely to promote Pocket alongside its other apps, including Facebook, Instagram, and WhatsApp. Cross-promotion through these platforms could give Pocket much broader distribution than launching it on its own.
What Users Should Know Before Trying Pocket
Pocket is listed on the Google Play Store, but a public download isn’t currently available. The listing acts as a placeholder while the app stays in closed testing.
Meta hasn’t announced a public release date, nor is there information about availability on iOS, regional restrictions, launch markets, or monetization plans for gizmo creators.
Users interested in following the app’s rollout can keep an eye on the Pocket listing on Google Play for updates regarding download availability, watch Meta’s official announcements through its newsroom and social channels, or follow reverse engineers like Alessandro Paluzzi for early build insights.
For users thinking about trying Pocket when a public build becomes available:
- The app will ask for camera and photo gallery permissions. Meta states these are optional and under user control.
- Gizmos are created using AI models, so creators can’t fully predict the quality or content of the output.
- Meta has not explained how it plans to moderate AI-generated gizmos or handle disputes related to the content. Activities across accounts, like likes and playlists, are likely to contribute to Meta’s broader recommendation systems, similar to other Meta apps.
The company has not published a specific privacy policy for Pocket beyond the standard Meta account policies that would generally apply.
Pocket fits into a broader trend of vibe-coding tools that allow non-developers to create interactive experiences using natural language prompts.
Similar tools have been introduced by OpenAI, Anthropic, and independent startups, though most have concentrated on general software development rather than social mini-games.
Meta’s approach with Pocket is to place vibe-coded content in a social feed with discovery features, rather than treat it as a developer tool.
This strategy aims to position AI-generated content as social entertainment, aligning with Meta’s focus on engagement and network effects.
The company has not announced when Pocket will move out of closed testing or become generally available. The app’s Play Store listing remains active as a placeholder, and there is no option to download it for broader public use at this time.
