TBWA\Hong Kong has appointed Koman Ko as Managing Director. Ko will report to Andreas Krasser, CEO of Omnicom Advertising Hong Kong, following the exit of previous General Manager Ida Mak.
Ko began his advertising career at TBWA as a graduate in 2008 before moving through client services roles at predominantly Omnicom agencies, including DDB and Tribal Worldwide. Most recently, he was Managing Partner and Head of Client Services at BBDO Hong Kong.
He is known for digital experience strategy for brands and for recently spearheading the creation of in-person brand experiences through entertainment and events.
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Ko’s responsibilities at BBDO will be distributed across business leads under Managing Director Maggie Cheung.
TBWA\Hong Kong remains a distinct brand within Omnicom Advertising HK. While advertising remains its core, the agency has added specialized units for brand design and startups, its media channel “Hong Kong Never Normal,” and capabilities spanning events, entertainment, and IP. Its most recent work includes a brand campaign for new client partner IKEA.
“Over the past few years, Koman has demonstrated exceptional leadership and a real gift for identifying new and innovative business opportunities,” said Krasser.
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“His strong client focus combined with his strategic vision makes him the ideal leader to take TBWA HK to the next level. I also want to say a big thank you to Ida for everything she’s brought to the agency over the past 18 months. She stepped in at a critical moment and re-energized the agency’s culture with her people-first approach. I wish her all the best as she moves forward.”
“Coming back to lead TBWA feels like coming home and that’s incredibly meaningful to me,” said Ko.
“When I first walked through these doors as a graduate, I was struck by something that’s remained constant for decades: the power of Disruption and the people who believe in it. What has changed is our toolbox. Today, we have access to incredible AI, data, and technology resource through our Omnicom connection that help us understand markets faster and deeper than ever before.
“What excites me most is that at the end of the day, people still crave authenticity, emotion, and experiences that touch their hearts. That’s where true disruption lives – in that intersection of technology and humanity. Whether through advertising, design, entertainment or IP solutions, we’re here to help brands become cultural forces that genuinely matter in people’s lives. I’m deeply grateful to lead this incredible team, and I can’t wait to show what we can do together.”
