Japan Aligns With Singapore, Thailand, Hong Kong and Philippines Enter a Historic Tourism Transformation as ANA Unleashes Discount Flight Deals to Open Northern Hokkaido’s Hidden Paradise, Connect Travellers With Mombetsu’s Legendary Drift Ice Adventure

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Japan is opening a powerful new gateway to northern Hokkaido tourism as ANA introduces discounted flight deals that make Mombetsu’s unique winter landscapes, drift ice adventures, wildlife experiences and seafood culture more accessible to travellers from Singapore, Thailand, Hong Kong and the Philippines. The campaign by All Nippon Airways and Mombetsu City aims to attract international visitors beyond Japan’s famous cities by offering affordable connections to one of the country’s most spectacular hidden destinations, creating fresh opportunities for regional tourism growth and unforgettable travel experiences.

Japan is opening the doors to one of its most spectacular yet lesser-known travel treasures as All Nippon Airways (ANA) launches special discounted fares to bring more international travellers from Singapore, Thailand, Hong Kong SAR and the Philippines to Mombetsu City in northern Hokkaido. The campaign aims to transform Mombetsu into a global tourism hotspot by making the remote Sea of Okhotsk region easier and more affordable to access while showcasing its breathtaking natural landscapes, world-famous drift ice experiences, seafood culture and unique northern adventures.

The new promotion represents a major step in Japan’s strategy to spread international tourism beyond crowded destinations such as Tokyo, Kyoto and Osaka. By connecting global travellers with the untouched beauty of northern Hokkaido, ANA and Mombetsu City are creating a powerful new pathway for regional tourism growth.

ANA’s Powerful Tourism Push Brings Southeast Asian Travellers Closer to Northern Hokkaido’s Hidden Wonders

ANA, Japan’s leading airline, has introduced a limited-time special fare campaign through ANA Akindo Co., Ltd. in partnership with Mombetsu City to attract more overseas visitors to northern Hokkaido. The initiative specifically focuses on international travellers from four important markets: Singapore, Thailand, Hong Kong SAR and the Philippines.

The campaign was launched on 14 July 2026 and will run until 27 July 2026, giving travellers a two-week opportunity to book discounted journeys connecting their home countries with Tokyo and Mombetsu.

The promotion is designed to encourage visitors who usually travel only to Japan’s famous urban destinations to explore a completely different side of the country. Instead of focusing only on shopping streets, historical temples and major cities, travellers can now discover vast wilderness, dramatic winter scenery, local cuisine and authentic Japanese regional culture.

ANA’s latest move highlights the growing importance of regional tourism in Japan as international visitor numbers continue to rise. By improving accessibility to smaller destinations, the airline is helping create new economic opportunities for local communities.

Singapore, Thailand, Hong Kong and The Philippines Become Key Targets for Japan’s New Tourism Expansion

ANA’s discounted fare campaign focuses on four important Asian travel markets that have strong demand for Japan holidays. By targeting Singapore, Thailand, Hong Kong SAR and The Philippines, ANA and Mombetsu City aim to attract more international visitors to northern Hokkaido while creating easier and more affordable access to one of Japan’s most unique regional destinations.

Through this targeted expansion strategy, ANA is encouraging travellers from these markets to move beyond Japan’s traditional tourism hubs and discover Mombetsu as a rising destination filled with natural wonders, cultural experiences and unforgettable adventures.

Mombetsu Emerges as Japan’s Next Global Adventure Destination With Extraordinary Natural Attractions

Located in northern Hokkaido along the coast of the Sea of Okhotsk, Mombetsu is a destination built around nature, wildlife and unforgettable seasonal experiences.

Unlike Japan’s busy metropolitan areas, Mombetsu offers travellers wide open spaces, peaceful coastal scenery and unique encounters with the natural world.

The city’s biggest attraction is its famous drift ice phenomenon, one of the most remarkable winter experiences in Japan. Each year, massive ice formations travel across the Sea of Okhotsk, creating a spectacular frozen landscape that attracts visitors from around the world.

Travellers can experience this natural wonder through drift ice cruises, where they sail through frozen waters and witness enormous ice sheets floating across the sea.

For many international visitors, this experience represents a once-in-a-lifetime adventure that cannot be found in most destinations.

Sea of Okhotsk Wildlife and Seafood Experiences Add New Luxury to Northern Japan Travel

Beyond drift ice, Mombetsu offers visitors an extraordinary connection with wildlife and marine ecosystems.

The region is known for opportunities to observe unique northern species, including marine animals living around the Sea of Okhotsk. These experiences attract nature lovers, photographers and adventure travellers searching for authentic encounters.

Mombetsu is also a paradise for seafood enthusiasts. The cold waters surrounding northern Hokkaido produce some of Japan’s finest seafood, creating exceptional culinary experiences for visitors.

Travellers can enjoy fresh local products while discovering traditional Japanese food culture connected directly to the surrounding ocean.

This combination of nature, wildlife and gastronomy gives Mombetsu a strong advantage as an emerging international destination.

ANA Creates A New Travel Route Combining Tokyo’s Energy With Hokkaido’s Untouched Beauty

One of the most attractive features of the ANA campaign is the opportunity for travellers to combine Tokyo and Mombetsu in a single journey.

Under the promotion conditions, eligible visitors can include a Tokyo stopover of more than 24 hours before continuing to northern Hokkaido without additional airfare costs.

This creates a powerful travel combination:

• Tokyo offers modern attractions, shopping, entertainment and Japanese urban culture.
• Mombetsu delivers wilderness, snow adventures, seafood and natural beauty.

The connection allows international visitors to enjoy two completely different Japan experiences in one holiday.

Instead of choosing between city exploration and nature travel, visitors can now experience both.

Japan Moves Beyond Traditional Tourism Hotspots Through Regional Travel Growth Strategy

For years, Japan’s international tourism success has been concentrated around famous destinations such as Tokyo, Kyoto and Osaka. However, growing visitor numbers have created challenges including overcrowding and pressure on popular attractions.

ANA’s Mombetsu campaign supports Japan’s broader goal of promoting regional tourism and encouraging travellers to explore lesser-known areas.

By directing international visitors toward destinations like northern Hokkaido, tourism benefits can reach smaller communities while creating more balanced growth across the country.

Regional tourism also allows travellers to experience more authentic Japanese culture, meet local communities and discover traditions that are often missed in major cities.

Southeast Asia’s Growing Travel Demand Fuels Japan’s Next Tourism Revolution

The focus on Singapore, Thailand, Hong Kong SAR and the Philippines reflects the increasing importance of Asian travellers for Japan’s tourism future.

Travellers from these markets are seeking more meaningful experiences beyond traditional sightseeing. They are looking for nature, adventure, food, cultural connections and unique seasonal journeys.

Northern Hokkaido perfectly matches these changing travel preferences.

The ANA promotion reduces financial barriers and introduces a destination that many international travellers may not have previously considered.

With improved connectivity and attractive pricing, Mombetsu has the potential to become one of Japan’s rising international tourism destinations.

A New Era Begins for Hokkaido as ANA Opens the Gateway to Unforgettable Northern Adventures

ANA’s discounted fare campaign is more than just a flight promotion. It represents a major tourism transformation for northern Japan.

By connecting travellers from Singapore, Thailand, Hong Kong SAR and the Philippines with Mombetsu, ANA is helping introduce a hidden Japanese treasure to a global audience.

The campaign combines affordable air access, flexible Tokyo connections and extraordinary regional experiences. It gives international visitors a chance to discover a Japan filled with frozen seas, spectacular landscapes, fresh seafood and unforgettable adventures.

As global travellers continue searching for unique destinations away from overcrowded tourism centres, Mombetsu stands ready to become the next major name in Japan’s international travel story. ANA’s latest initiative could mark the beginning of a powerful new era for Hokkaido tourism.

ANA’s discounted fare campaign marks a significant milestone in Japan’s ambition to promote regional tourism and introduce international travellers to the hidden beauty of northern Hokkaido. By targeting Singapore, Thailand, Hong Kong SAR and the Philippines, the airline is creating new opportunities for visitors to experience Mombetsu’s extraordinary drift ice landscapes, wildlife encounters, fresh seafood and untouched natural environment.

The initiative goes beyond affordable air travel. It represents a strategic move to balance Japan’s tourism growth by shifting attention from overcrowded cities towards emerging destinations with authentic experiences. With easier connectivity, flexible Tokyo stopovers and unique seasonal attractions, Mombetsu has the potential to become a powerful new tourism icon for Japan.

ANA is transforming Japan travel by launching discounted flight deals that connect Singapore, Thailand, Hong Kong and the Philippines with Mombetsu in northern Hokkaido, unlocking a hidden destination filled with drift ice wonders, wildlife, seafood and unforgettable regional experiences. The campaign aims to boost international tourism beyond Japan’s major cities while creating a new gateway for travellers seeking unique and authentic Japanese adventures.

As travellers increasingly search for meaningful, nature-focused and unforgettable journeys, ANA’s partnership with Mombetsu City could help transform this northern Hokkaido destination into a global travel hotspot, strengthening Japan’s position as one of the world’s most diverse and inspiring tourism destinations.