Launchpad gives developers more flexible ways to reach users and drive distribution across the mobile ecosystem
As acquisition costs rise and app distribution becomes more concentrated and AI becomes more critical to future success, developers are looking for more flexible and efficient ways to reach users while maintaining greater control over growth, engagement, and monetization.
At the same time, app discovery is expanding far beyond traditional storefronts into devices, apps, recommendations, direct experiences, and more personalized mobile journeys. The path between discovery and install is becoming more fluid – and much more connected to the user experience itself.
Launchpad reflects DT’s broader vision for a more connected, flexible, and developer-driven future of app distribution.
Launchpad unifies DT’s distribution infrastructure across devices, apps, and direct install experiences – combining carrier and OEM integrations, frictionless installs with SingleTap, direct app relationships, and a global footprint spanning more than 82,000 apps and over one billion devices.
By operating across multiple layers of the mobile ecosystem at once, DT connects users with apps across a broader set of mobile touchpoints – helping developers reach audiences more seamlessly and contextually across the mobile journey.
“Over the past year, we have seen a
Launchpad enables developers and partners to support app discovery and install experiences across:
- On-device discovery experiences
- Direct-to-consumer install flows
- In-app install opportunities
- Traditional storefront destinations
- Programmatic and targeted acquisition experiences
The platform is already being leveraged by leading developers including Zynga, Playtika, and King, as well as mobile partners including Orange, Motorola, and Telefónica.
In a recent incrementality study, Playrix found that
Launchpad is part of DT’s broader platform strategy spanning app distribution, advertising, monetization, and on-device experiences – reflecting the company’s continued evolution toward a more connected mobile ecosystem. Powered by DT iQ and Ignite Graph, DT connects signals across devices and apps to support more intelligent, personalized, and performance-driven distribution across the mobile ecosystem.
About DT
DT (NASDAQ: APPS) is unifying the mobile ecosystem by connecting advertisers, app owners, and device partners through on-device integrations, direct app partnerships, and intelligence powered by the Ignite Graph and DT iQ – turning rich data into actionable insights and measurable performance while delivering the scale and performance of a walled garden without the walls. The company’s technology is live on more than 1 billion devices and embedded across 80K+ apps, reaching over a billion users each month and enabling growth across the mobile experience.
Contact: digitalturbine@propellergroup.com
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SOURCE Digital Turbine, Inc.
FAQ
What is DT Launchpad (NASDAQ: APPS) announced on June 2, 2026?
DT Launchpad is a unified platform for modern app discovery and distribution across devices, apps, and direct installs. According to DT, it connects carrier and OEM integrations, SingleTap installs, and direct app relationships to help developers reach users more flexibly and efficiently.
How does DT Launchpad help app developers using APPS stock exposure?
Launchpad gives developers multiple paths to reach users, beyond traditional app stores alone. According to DT, it supports on-device discovery, direct-to-consumer flows, in-app install opportunities, storefront placements, and programmatic acquisition, aiming to improve growth, engagement, and monetization control.
What scale does DT Launchpad (APPS) operate at in terms of apps and devices?
DT reports that Launchpad spans more than 82,000 apps and over one billion devices globally. According to DT, this footprint reflects its integrated carrier and OEM relationships and supports broad, flexible distribution across many mobile touchpoints and user journeys.
Which major developers and partners are using DT Launchpad as of June 2026?
Launchpad is already used by leading developers including Zynga, Playtika, King and partners like Orange, Motorola, and Telefónica. According to DT, these relationships show adoption across both app publishers and mobile ecosystem partners for its unified distribution platform.
What performance results did Playrix see from DT’s dynamic install experiences?
In a recent study, Playrix found 97% of installs from DT’s dynamic experiences were incremental. According to DT, users were also more than 40x more likely to open apps when surfaced directly on-device, highlighting potential engagement benefits of Launchpad-powered distribution.
How does DT Launchpad change app discovery beyond traditional storefronts?
Launchpad supports discovery across devices, apps, recommendations, and direct install experiences, not just app stores. According to DT, this creates more fluid, contextually integrated paths from discovery to install within personalized mobile journeys, potentially reducing reliance on any single storefront.
