Bud Communications has launched its Hong Kong office and appointed Cynthia Chan as Hong Kong & North Asia Lead, expanding the independent PR consultancy into North Asia.
The new office will connect with Bud’s existing offices in Singapore, Australia, the Philippines, Malaysia and Indonesia, according to the release.
Chan brings more than 20 years of experience in corporate positioning, reputation management and change management to the role. Before joining Bud, she was Senior Vice President and Partner at FleishmanHillard Hong Kong, where she led the Corporate Practice.
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Her previous in-house role was Head of Communications for Greater China at Covestro in Shanghai, where she managed organizational restructuring and regional change communications.
“Hong Kong has been part of Bud’s growth ambitions from day one. Given how significant this market is within the wider APAC picture, we always knew success would come down to two things: timing and talent,” said Oliver Budgen, Founder and CEO, Bud Communications.
“With the Government’s HK$35B Transformation Blueprint underway and clients increasing their focus on the region, the timing feels right. Most crucially, bringing in someone of Cynthia’s calibre, with 20 years in reputation management and change leadership, gives us exactly the person to build this properly. She’s the ideal partner to lead our North Asia expansion, and we’re thrilled to welcome her to the team as we bring our believability-led approach to this market.”
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“Joining Bud Communications at this pivotal moment in the region’s technology narrative is an incredible opportunity,” said Cynthia Chan, Hong Kong & North Asia Lead, Bud Communications.
“The GBA-to-APAC corridor is brimming with world-class tech companies that require sophisticated, strategic storytelling to establish credibility and navigate complex multi-market landscapes. Our proprietary Believability Framework is a true differentiator – it turns trust into something structured and scoreable, to help disruptive brands to deliver measurable results to pursue real business growth. I look forward to establishing Bud as the go-to strategic communications partner for tech innovators in Hong Kong and North Asia.”
Bud Communications is headquartered in Singapore and has offices in Australia, the Philippines, Malaysia, Indonesia and Hong Kong. The agency was founded in 2020 and developed the Bud Believability Framework to measure whether communications work is earning trust.
