Since 2013, Business of Apps has been where the app growth agenda gets set.
Every year, the leaders shaping how the world’s biggest apps grow, retain, and monetise take to the Berlin stage. This year, that stage grows too – with 1,000+ senior decision-makers in the room building their growth strategy.
This November, we’re opening the floor for 2026 – and we want to hear from you.
Apply to speak
Highlights from Berlin 2025
We’re still building the agenda for 12 November, and we’d love for you to be part of it.
Whatever corner of the app ecosystem you work in – e-commerce, travel, fintech, acquisition, product, CRM – if you’ve got something real to say, this stage is for you.
What’s new for 2026
Across 8 content stages, we’re covering the themes defining app growth in 2026:
⭐ Main Stage — short talks and panels covering full funnel growth
📊 Growth Zone — deep dive workshops covering everything from ASO to ASA
➕ User Acquisition Zone — expert-led sessions on data, multi-channel UA, and AI
💎 Retention & Revenue Zone — sessions focused on monetisation and CRM strategies
🪑 The Boardroom — collaborative conversations on app marketing strategy
🛍️ The Verticals Zone — forums on full funnel growth by industry
🎙️ App Talks — interviews with industry experts on the hottest topics
💬 Table Talks — roundtable discussions solving common problems
If you’ve got a real result, a framework that worked, or a lesson learned the hard way – this is the room that wants to hear it. Sessions can take the form of short talks, panels, roundtables, boardroom discussions, or workshops.
Apply to speak
