The Hong Kong Tourism Board will launch a 13-day summer campaign featuring citywide discounts and events to mark the 50th anniversary of the international dragon boat races at the Tsim Sha Tsui waterfront, in a bid to attract more overnight visitors.
To welcome the summer travel season, the board announced on Tuesday that its “Hong Kong Summer Fun” campaign would open with the Sun Life Hong Kong International Dragon Boat Races, running from June 19 to July 1.
The board’s chairman, Peter Lam Kin-ngok, said the promotion would leverage mega-events to boost peak summer tourism.
“We aim to attract more overnight visitors to Hong Kong and boost consumption across more sectors,” he said.
The programme will feature cultural workshops, traditional performances and a food lane at Salisbury Garden and along the Avenue of Stars.
Visitors can also experience interactive attractions, including themed photo spots, virtual-reality dragon boat paddling and a dedicated race broadcast zone.
