For the second time in as many weeks, Kenya based and licensed Retail FX and CFDs broker Empire FX has added a former Pepperstone Africa exec to a senior position. Empire FX announced today that it was hiring Linda Nkatha Muriuki as Head of Sales, following last week’s move to add former Pepperstone Africa head Sahil Patel as COO.
Linda Nkatha Muriuki spent the past six years as a senior sales executive at Pepperstone, where, based in Nairobi, Kenya, she was responsible for managing high-value client relationships and driving regional performance. Linda had also previously worked at EGM Securities, the Africa arm of UAE based online broker Equiti Group.
In her role as Head of Sales, Linda will lead Empire FX’s global sales strategy, with a focus on expanding market share, strengthening client relationships, and driving sustainable revenue growth across priority regions, including Africa and other high-growth markets.
Sahil Patel, Chief Operating Officer at Empire FX commented,
“Linda brings a deep understanding of client behaviour, particularly in the African markets where trust, responsiveness, and local relevance play a significant role in decision-making. Beyond her commercial expertise, Linda has a proven ability to build and lead high-performing teams, which will be essential as we expand our presence and refine our go-to-market strategy.
“What makes her stand out is her ability to combine relationship-driven sales with a strategic, data-led approach. This is exactly what we need as we evolve into a more structured and scalable global business.”
Linda Nkatha Muriuki, Head of Sales at Empire FX commented,
“Empire FX is at an exciting point in its growth journey, with strong momentum across key regions and a clear ambition to expand further. I’m excited to join a team that is not only focused on growth, but also on building a brand that clients can trust over the long term.
“My focus will be on strengthening the sales function by building deeper client relationships, improving conversion strategies, and ensuring we are delivering a consistent and high-quality experience across all touchpoints. In today’s market, clients expect more than just competitive pricing – they expect reliability, transparency, and ongoing support.”
Empire FX has been actively expanding its international footprint, with a strong focus on localised strategies and high-growth markets. The company said that this appointment reflects its commitment to strengthening its commercial leadership with experienced professionals who understand the dynamics of global trading.
About Empire FX
Empire FX is a licensed (Kenya CMA) online forex and CFD broker dedicated to simplifying trading across global markets. The company provides a secure, transparent trading environment with timely execution and responsive local support. Its platform offers access to a broad range of instruments, alongside educational resources designed to support traders at all levels.
