It is easy to spot Kent Wong among the lunchtime diners at a busy cooked food centre in Hong Kong’s Kowloon City neighbourhood.
He is wearing a baseball cap, sunglasses and a tropical-print shirt – the signature style of his social media moniker, Uncle K.
Wong, who has amassed more than 184,000 Instagram followers since he began posting food videos a year ago, chose the look as a disguise during the early days of creating content. But, ironically, his glasses and cap now define him.
No one is more surprised by Wong’s viral fame than he is. But, with his down-to-earth attitude and humble approach, it is easy to see why his videos strike a chord with people across generations.
“Many people ask me why I am so popular, and I think it’s because I’m just a normal person,” says Wong while sipping on a red bean ice drink.
His daughter, now 11, and whose name he wants to keep private, sowed the seeds for his social media stardom. “My daughter changed my life,” he says.
