The latest My Waitrose perk means customers are now given the chance to claim up to three treats each month, such as free products or money-off their shopping.
Waitrose said it’s their “biggest giveaway” since the return of free coffee for loyalty scheme members earlier this year.
In an exciting email sent to those registered with My Waitrose nationwide, the supermarket said: “Isn’t life sweeter when something unexpected comes your way? We think so. That’s why we’re introducing Little Treats, exclusively for My Waitrose members.
“Just keep shopping with us as usual, scanning your My Waitrose card each time, and we’ll surprise you with Little Treats.”
How does My Waitrose ‘Little Treats’ work?
My Waitrose customers can access a new ‘Little Treats’ tracker in their Waitrose account online or in the app.
Once they have spent £50 a ‘Little Treat’ voucher will automatically pop up in their account, and another when they have spent £100, and a third when they have spent £250.
At the beginning of each month, Waitrose resets a shoppers spend to zero, giving them the opportunity to claim dozens of little treats over a year.
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How to get ‘Little Treats’ at Waitrose
- Customers can track their journey in the Waitrose app or online account, just look out for the ‘Little Treat’ vouchers when they pop up
- Select your ‘Little Treat’ vouchers in the app or online account, ready to use in store or online (use within two weeks)
- Scan your ‘Little Treat’ at the checkout alongside your My Waitrose card. If you’re shopping online, log in and add your ‘Little Treat’ to your trolley
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The UK-wide roll out of ‘Little Treats’ follows trials at 74 stores with an “overwhelmingly positive” response from customers – the treats My Waitrose members claimed during the trial included a free bunch of Waitrose Foundation Pastel Roses, a No.1 pizza and up to £5 off in vouchers.
Alex Lovell, head of loyalty at Waitrose commented: “The launch of ‘Little Treats’ is a massive moment in strengthening My Waitrose as a club for food lovers. It’s a way for us to say thank you to the growing number of loyal Waitrose customers.
“Loyalty has been a big focus for Waitrose in 2025, and we hope that each time a shopper claims their ‘Little Treat’, free Waitrose Food Magazine or personalised offer, it acts as a reminder of just how much we value them.”
