Big news for foldable phone fans this week. Reservations for the next generation of Galaxy Z Fold and Flip series phones have just arrived at the official Samsung Store ahead of the next Galaxy Unpacked keynote event.
The event will take place on July 22, 2026, at 9 a.m. ET / 6 a.m. PT / 2 p.m. BST, which means preorders are likely just a few weeks away. If you’re interested in picking up a new device, then you’ll find everything we know so far right here, including speculation on pricing and potential preorder deals.
While we’re expecting the next generation of the Galaxy Z Fold and Galaxy Z Flip, Samsung has already suggested there’s something more in store. In its first teaser for the event last week, the company said that “after seven generations of pushing the boundaries of foldables, Samsung is taking a different approach to how it builds anticipation this year.”
That message, coupled with months of rumours about a wider foldable design, has sparked speculation that Samsung could finally be ready to introduce an entirely new type of foldable smartphone. With that said, details are still pretty scant as of writing, so take any speculation here as an educated prediction, rather than the gospel.
You can already reserve a device now
How much will the devices cost?
Right now, we don’t even know what these devices will be called, let alone official pricing, so any speculation here is an educated guess. The Galaxy Z Fold 7 and Flip 7 debuted at $1,999 / $1,299 respectively, so that’s a rough ballpark of what to expect. Over in the UK, the last-gen devices debuted at £1,799 / £1,049.
I have a suspicion that Samsung might increase the price for this year’s devices, however. RAM shortages and inflation are potential contributing factors here, and I think the brand could potentially increase the price anyway if the upgrades are big enough. If there’s a new form factor, for example, I could see Samsung leaning heavily into that as a justification for a price increase.
How much can we expect to save?
- Trade-in rebates of up to $1,100 to $1,200
- Additional store credit at Samsung
- Major carriers matching discounts
Samsung itself has confirmed that there will be discounts of up to $1,230 with a trade-in rebate once preorders open. That will most likely cover both unlocked and carrier devices, so that gives you an idea of how premium these devices are likely to be.
Up until now, we’ve usually seen discounts of up to $1,100 on the latest Galaxy S26 and iPhone 17 series, so it looks like Samsung is being particularly aggressive with its discounts at launch.
Breaking that deal down, it could potentially resemble something like a trade-in rebate of up to $1,100, $100 of bonus credit to spend at Samsung (usually on accessories), and the $30 bonus for reserving a device. That’s roughly in line with what the brand has offered over previous launches.
In terms of major carriers, you can definitely expect Verizon, T-Mobile, and AT&T to match those trade-in rebates on their sites. We could potentially see these major carriers waive the trade-in criteria altogether, but they usually only do this when you pair up the device with one of their super high-end plans. We’re talking about plans that cost over $60 to $80 a month over a three-year duration, so they’re usually pretty damn pricey in their own regard.
What about over in the UK?
You can already reserve a device if you’re in the UK too, but annoyingly, Samsung hasn’t confirmed any of the opening deals with its reservation page in this region. All we know is that you’ll be able to get an extra £100 with your trade-in rebate, plus £30 in store credit if you reserve a device right now.
We’ve seen trade-in rebates of up to £700 with the Galaxy Z Fold 7 in recent months, so I suspect a rebate of anywhere between £650 and £850 is likely to be the maximum saving on the next-gen device when it arrives. Major networks like EE, Three, and O2 might have higher discounts than this, but those won’t be for unlocked devices — you’ll probably need a pretty substantial contract to get big savings.
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