It’s the most important meal of the day — experts say sales for breakfast foods across the globe will crest $487.77 billion in 2025. That’s a lot of coffee, eggs and cereal. Lately, though, early morning menus are changing, driven by international influences, convenience-driven innovations and health trends.
While people in many countries worldwide partake in a morning meal, the types of foods served and how people eat them vary widely from culture to culture and person to person. Today, the increasing globalization, changing lifestyles and shifting priorities around health and convenience lead to new breakfast trends.
History of breakfasts around the world
Breakfast in America is often called the most important meal of the day, but eating breakfast has not always been standard. Before the 1600s, Shelby Traynor of the Australian Broadcasting Corporation says that Europeans considered breakfast a sin of gluttony and often didn’t eat until lunch. As millions of people headed to work in factories during the Industrial Revolution, they needed a morning meal to get them through long hours of labor before lunch. By the time John Harvey Kellogg invented corn flakes, considered the first breakfast cereal, and the toaster became a common appliance in American homes, breakfast was a staple meal in Western cultures.
The prevalence of breakfast — and the commercial market around it — has continued to expand internationally. A 2025 report from The Business Research Company valued the 2024 global breakfast market at $457.71 billion, and it will grow to $619.91 billion in 2029, spurred by a demand for diverse flavors, healthier options and more convenience.
Even today, however, the importance of breakfast and the types of foods still depend largely on socioeconomic factors. A World Population Review report explains that breakfast is regarded as essential in more developed countries across Europe, North America and Asia. Below-average-income areas are more likely to consider breakfast less important or rely on simpler, affordable fare.
The way people eat varies between cultures as well. In Japan and other Asian countries, World Population Review notes that breakfast is an important part of the day, with many food options shared among family. In countries like the United States and the United Kingdom, breakfast may often be a convenience meal, designed to be quick or eaten on the go.
Classic breakfast dishes that shape morning routines
Many breakfast dishes are tied to cultural identity despite changing tastes and remain nostalgic favorites. In the U.K., a full English breakfast traces its roots to religious feast days, says the English Breakfast Society, and consists of sausage, bacon, eggs, tomatoes, mushrooms, baked beans and black pudding. In Japan, eating leftovers alongside a traditional breakfast of grilled fish, miso soup, vegetables and rice reflects the cultural idea of using everything to its fullest potential, says journalist Amrita Ray for Daily Meal.
On Taste Atlas, the masala omelette with onions, tomatoes, chilies and spices is a staple Southern Indian breakfast that ranks as a top egg dish. Phuc Trinh shares common Vietnamese breakfasts in VNExpress, naming “bo kho,” a beef stew, and “bun bo Hue,” a spicy beef noodle soup. In The Takeout, Allison Beussink explains that pastries and yerba mate tea are a breakfast table necessity in Argentina.
In Germany, “brotchen,” meaning little bread, are often served with cold cuts or jam. In Norway, people might add brunost, a tan cheese that David Nikel from Life in Norway describes as having a creamy and savory caramel flavor. While breakfast in America can include everything from cereal to omelettes to oatmeal, the combination of buttermilk pancakes, eggs, toast, sausage and bacon is popular at many breakfast joints.
Modern trends: Regional changes at the breakfast table
Today’s breakfast isn’t just about tradition. Nation’s Restaurant News notes that flexibility has become more important as the breakfast market grows. How, when and what consumers eat is changing. Snack-sized portions, convenient bites and global fusion are key targets.
The debate between sweet and savory breakfasts continues, although the line is less clear as dishes cross cultures, companies offer new breakfast products and adventurous chefs play with new flavors. These are some of the currently trending dishes in various regions.
Africa
In Egypt, rising food costs have caused a return to more traditional breakfasts. Myrna K. of Egyptian Streets found that locals have been eschewing expensive eggs and milk for fava bean and falafel sandwiches, typically bought from street carts.
Asia
Many Asian cultures see an influx of Western breakfast dishes. Bonafide Research found that the Asia-Pacific breakfast cereal market has grown in recent years, valued at more than $8.80 billion in 2024. However, regional dishes like porridge and steamed rice remain most common. According to Tasting Table, Costco in China offers its shoppers free breakfast pastries before opening, like dinner rolls, marbled bread and croissants.
In India, savory, vegetarian breakfasts remain popular with vastly different dishes from each region. Dhokla is a fluffy cake topped with seeds, curry leaves and green chilies from Gujarat. Idli sambar is a steamed rice cake and lentil stew dish from Southern India.
Europe
The Guardian reports that cereal is still beloved in the U.K., even after eggs Benedict and shakshuka became common restaurant breakfast fare. EuroNews shared the TikTok yogurt toast trend — a quick breakfast that became popular in Europe in 2024. Also called custard toast, Europeans spread a yogurt and egg mixture on bread, baked it, and added berries, chocolate chips and other toppings.
North and South America
Recent years have seen a push for both convenient and healthy breakfast foods. Baked oatmeal and overnight oats, both easy meal-prep options, trended on social media. Preparing brunch at home, rather than going out, helps Americans enjoy brunch more affordably.
Familiar breakfast staples like waffles, pancakes, eggs and bacon have maintained their popularity, although chefs have offered new takes on classic recipes. Menus meld American foods with dishes from other cultures, mix sweet and savory, or turn diner classics into upscale brunch dishes. For home cooks, the premade mixes, now emphasizing organic ingredients and taste as much as convenience, provide a quick way to prepare everything from overnight oats to pancakes to scrambled eggs.
Around the world via the breakfast table
Throughout cultures and countries, breakfast offers everything from comfort to energy for a busy day. But it is also a gateway to global flavors. With new trends crossing borders and influencing kitchens, breakfast is an easy and exciting way to shake up your day. Combine a nostalgic dish with international ingredients, head to a restaurant for a breakfast experience or jumpstart your day by trying a new recipe in your own kitchen. As travels and trends bring cultures closer, the morning meal offers a delicious entry point to new tastes and traditions — no passport required.
Jere’ Cassidy is the writer and recipe developer behind the blog One Hot Oven. A passion for all things food related led her to culinary school to expand her baking skills and now to share easy recipes for all home cooks and bakers of all skill levels. When not in the kitchen, Jere’ likes to travel far and wide to find delicious food.
The post The global breakfast table: What’s trending in morning meals appeared first on Food Drink Life.
