Ewusie’s label, EWUSIE, celebrates these ideas and builds a sense of community by blending elements of design from the UK and West Africa. This upcoming spring, he’ll debut his first stand-alone show in London as an ode to Lewisham, the English borough that raised him. He has been collaborating with local screen printers and studios in the area in preparation for this show, proving that inspiration isn’t always found in the most complicated spaces, but in the place, we call home.
Oscar Ouyang
Oscar Ouyang’s journey was a bit more unconventional, as he started at Harper’s Bazaar China, interning at just 17 years old. While he loved the glossy, creative layouts of fashion magazines, he quickly realized as an aspiring designer that he belonged behind the sewing machine, as he was more interested in creating the clothes themselves than writing about them.
Ouyang advanced his career in 2023 when he left Beijing for London to attend Central Saint Martins, just like Ewusie, and his designs immediately took off. Before he even officially launched his brand, famous retailers placed orders for his pieces, an insane accomplishment for a designer still in school.
Now, at 26, Ouyang is preparing for his solo runway show titled Don’t Shoot the Messenger, inspired by winged details that resemble the wings of owls, eagles, and doves. This idea of intercepted communication in a hyper-surveilled, post-digital world is a collection of work that plays with contrasted silhouettes and motion, creating pieces that feel alive, as if they’re about to take flight.
His collections express the fine line between conceptual and emotional ideas in fashion, the kind of work that conveys a message without saying anything at all.
