Lei Jun, founder of the Chinese tech company Xiaomi, is often seen in On Running sneakers.

    Inside Nike’s China Problem: The Local View

    For Nike, the numbers out of China make one thing clear — the athletic giant still has a lot of ground to recover in its second-largest market that accounts for around 15 percent of global revenue. In the latest 2026 third quarter, revenue in Greater China declined 10 percent, with online sales down 21 percent….

    Read More
    What to know about Nike's road ahead in China

      Nike (NKE) earnings Q3 2026

      A Nike logo is displayed at a Nike store in Austin, Texas, Feb. 5, 2026. Brandon Bell | Getty Images Shares of Nike fell in extended trading Tuesday after the retailer warned sales will fall for the rest of the calendar year, led by an expected 20% decline in its key China market during the…

      Read More

        Nike Sinks After China Sales Plunge, Delaying Turnaround

        (Bloomberg) — Nike Inc. shares fell after the company warned that sales will decline this quarter amid persistent weakness in China and at its Converse brand. The world’s largest sportswear company expects revenue to be down in the low-single digits in the three months that started Dec. 1, a surprising turn after two straight periods…

        Read More