Crafting Influence: How Prerana Srikantappa Builds Enduring Fashion Identities

Crafting Influence: How Prerana Srikantappa Builds Enduring Fashion Identities

6 In the luxury fashion industry, visible designs are often attributed to designers, celebrities, and influencers. However, behind some of the most successful campaigns in recent seasons is Prerana Srikantappa, a public relations executive and fashion stylist who specializes in creating cross-cultural brand narratives for international markets. At Dubai Fashion Week 2024, as Roberto Cavalli…

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The Fall/Winter 2025 Fashion Campaigns You Need To See Right Now

The Fall/Winter 2025 Fashion Campaigns You Need To See Right Now

Louis Vuitton embarked on a new campaign in celebration of the House’s legacy and connectivity to travel. Captured by photographer Ethan James Green, the liminal yet intriguing spaces of the train station and railway inspired a multi-layered narrative contrived by Nicolas Ghesquière. The intersectional setting served as the backdrop of several stories, it’s a place…

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Five stars, one fashion campaign

The urban fashion brand Lee Cooper is launching an innovative media campaign, the first of its kind in Israel, bringing together five young and promising stars from the world of Israeli football as ambassadors for the summer 2025 campaign. The stars chosen to participate in the Lee Cooper campaign: Roy Revivo – from Maccabi…

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