In contrast, Chinese internet giants generally adopt a “traffic-driven, closed-loop ecosystem” strategy. ByteDance, for instance, uses short video platforms as the entry point and expands horizontally into areas such as e-commerce (TikTok Shop) and office applications (Feishu/Lark). Tencent builds vertically on its WeChat social network by integrating gaming, payments and enterprise services. Meanwhile, Alibaba revolves around its core e-commerce business and constructs a full industry chain ecosystem including logistics (Cainiao), cloud computing (Alibaba Cloud) and finance (Ant Group).
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