Many people are eager to understand how new tools like Google AI’s Mode will change the way people search and discover brands online.
That curiosity was clear earlier this year when more than 240 businesses signed up for LOCALiQ’s Google AI webinar, prompting the digital marketing agency to launch a new series of free six-week training courses to help business owners and marketing professionals strengthen their digital skills.
Recognised as SEO Agency of the Year and part of Newsquest Media Group, the UK’s leading local publisher, LOCALiQ said the initiative aims to make digital marketing knowledge more accessible at a time when the industry is evolving rapidly.
“We’ve seen incredible interest from businesses wanting to understand how AI and automation are changing marketing,” said Nick Ashwood, Managing Director at LOCALiQ.
“These mini courses give busy professionals the tools and confidence to apply best practices without the pressure of high costs or time commitments.”
The free email-based courses cover SEO, PPC, Digital PR, and Web Design, each delivered over six weeks with practical tips, examples, and curated resources. Participants can review the lessons in under ten minutes a week, applying each concept directly to their own marketing activities.
Registration for the Digital Marketing Mini Courses is open now at: https://localiq.co.uk/campaigns/free-digital-marketing-mini-course
LOCALiQ’s State of Digital Marketing Report found that over a third of UK businesses need more training in SEO, PPC, and content marketing, while 38% want to learn how to optimise for AI-generated search results. With 52% citing budget as a key barrier to digital marketing success, LOCALiQ hopes the new courses will remove cost as an obstacle to learning.
“As 60% of businesses prioritise customer engagement and 62% aim to boost sales revenue, there’s a clear appetite for hands-on learning,” added Brandon Griffin, Interim Marketing Director at LOCALiQ.
“These courses are designed to bridge that gap, giving business owners practical steps they can implement right away.”
LOCALiQ, which works with thousands of small and medium-sized firms across the UK, said the courses are part of its ongoing effort to support local businesses in adapting to new marketing technologies and trends.
The company has hosted a series of national webinars and published annual benchmark reports to help businesses understand and respond to the digital marketing landscape.
