Bell won the award, given for services to event organisation and promotions, after his work on Guildford Town Centre Races which is part of the National Circuit Series.
The 55-year-old accepted the his accolade at the glitzy ceremony in Manchester, among some of the biggest names in British Cycling, which recognises both volunteers and elite athletes.
Guildford’s Austin Bell was ‘flattered’ to win the Brian Cossavella Trophy at the British Cycling awards, presented by Lloyds. (Image: SWP-3129)
“I’m really flattered, I didn’t expect to get the recognition,” Bell said.
“My highlight of this year was just growing the event. Obviously, I have a talent for it, I think, or a knack for doing it, and I’ve enjoyed doing it as well.
“I think it sort of makes me want to do more, stick with it, think of other events and for me it’s a real confidence boost as well.”
Bell has been instrumental in building the immensely popular Guildford event, which hosts both adults and youth athletes, all the way down to U8s, with 250 children taking part in youth races.
The race is known for its technical course, and a brilliant, bustling atmosphere which its organiser hopes to continue.
He said: “You have to do a bunny hop around a corner from tarmac onto sets. You’ve got some cobbles. You’ve got lots of tight turns. You’ve got a U-turn. It’s really, really tough.
“And for [the kids] riding on closed roads, with all the barriers, it looks like a Tour of Britain finish. It’s that kind of high-level involvement with all the sponsors; that’s amazing for them.
“It’s quite a spectacular event as crits go because it’s very contained and it’s very atmospheric as well. I loved racing it but wasn’t very good at it but I love organising it because we’ve made a real spectacle.”
Bell hopes to spread his talents across the country, promoting more cycling races in different areas after his success in Guildford.
He said: “I have an idea in my head for a race in Cornwall, but I’m not sure how I’m going to pull that off yet.
“But I’ve enjoyed organising races and I think I want to do more, the Cornwall idea is a bit random but we’ll see if I can do it.”
Could you develop your skills, meet new people and bring huge impact to your local community through volunteering? Get involved with British Cycling volunteering opportunities at https://www.britishcycling.org.uk/volunteering