American athleisure brand Alo Yoga has taken over a large waterfront commercial space in Hong Kong after being vacated by a British luxury food retailer, with analysts saying “experience-led” wellness brands are emerging as rare bright spots in an otherwise uneven retail recovery.
The local debut of the brand at the 7,000 sq ft, two-storey space at K11 Musea in Tsim Sha Tsui follows the exit of food retailer Fortnum & Mason on January 25.
The move comes amid a prolonged retail downturn and a wave of high-profile store closures.
While Alo has not formally announced the store, it has already put up hoardings around the space and listed openings for jobs in Hong Kong.
Founded in Los Angeles in 2007, the company has built its reputation on offering a lifestyle product rather than simply functional sportswear.
Endorsed by global celebrities, including Blackpink’s Jisoo and BTS’s Jin, the brand has accelerated its Asia expansion in recent years, opening stores in cities such as Singapore and Bangkok, with mainland Chinese media reporting planned launches in Beijing and Shanghai later this year.
