Adidas has apologised and said it will conduct a comprehensive review of its fitting rooms to better protect customer privacy, after a woman complained that a staff member and other patrons opened the curtain while she was inside one at a store in Hong Kong.
The sportswear giant said on Friday in a social media statement that the company’s management had met the customer to offer an apology and provide help.
“Adidas has always valued customers’ shopping experience, with safety and privacy being our top priorities. The recent incident at the Langham Place branch reflected shortcomings in our operational management and resulted in an unpleasant experience. We sincerely apologise,” it said.
The company said it was handling the matter seriously to prevent similar incidents from happening again.
It said the temporary fitting room at the branch had been suspended and signs were added.
The company would engage an independent consulting firm to carry out a comprehensive review of its fitting room designs to better protect customer privacy, it said.
The staff member involved had been reassigned and the company would follow up based on the police investigation outcome, laws and internal guidelines, it added.
