- Chinese automakers unveiled electrified cars, hybrids and pickups at the WesBank Festival of Motoring, targeting price-sensitive and affluent South African buyers.
- Rapid market share gains as affordable Chinese models drive EV adoption; about 40% of new-vehicle financing last month were Chinese brands, from 0.01% in 2016.
- Manufacturers plan portfolio expansion, launching ARCFOX, Riddara, Deepal S05, and targeting about 14 models by Q1 2027 and new pickups.
Chinese automakers launched a raft of electric, hybrid and pickup truck models at South Africa’s biggest auto show, betting on growing demand for electrified vehicles and seeking to challenge established rivals in the country’s highly competitive pickup market.
China’s Changan and its partner, Jameel Motors South Africa, introduced the Deepal S05 range-extended electric vehicle — which uses a small petrol-powered engine to recharge the vehicle’s battery as it runs — and the Changan Uni-S hybrid SUV.
Meanwhile, Dongfeng distributor E Auto Motor launched the Forthing Friday range-extended crossover and Friday battery-electric vehicle, and introduced Chinese brand Kaiyi.
Beijing Automotive Industry Holding Co (BAIC) also introduced its premium new-energy vehicle brand ARCFOX, starting with the T1 compact electric SUV, which is due to launch in October.
The companies used the annual WesBank Festival of Motoring to showcase electrified vehicles aimed at attracting both price-sensitive and affluent buyers.
LDV and Jiangling Motors Corp expanded their pickup ranges with conventional fuel models, while Geely 0175.HK, through its all-electric Riddara pickup, and Chery entered a market long dominated by Toyota, Ford and Isuzu.
Chinese Growth
The launches highlight the growing influence of Chinese automakers in South Africa, which have rapidly gained market share with competitively priced vehicles and expanding model line-ups.
While electric vehicles still account for a small share of sales, adoption has accelerated in recent years as Chinese brands have flooded the market with more affordable electrified models.
“Last month, on the new vehicles we financed, about 40% of them were Chinese vehicles, and that’s massive if you compare to 2016, when the number was 0.01%,” WesBank CEO Robert Gwerengwe told journalists on Thursday.
Dongfeng South Africa National Sales Manager JP Geldenhuys said E Auto Motor planned to expand Dongfeng’s local portfolio to include Voyah, MHero and Wuling brands.
“Between now and Q1 of 2027, our objective is to grow the South African portfolio to approximately 14 different vehicle models,” Geldenhuys said, from the three models in the country.
Chery-owned LEPAS, which debuted earlier this year with internal-combustion-engine models, said it would expand into battery-electric and plug-in-hybrid vehicles.
“The future is new energy vehicles,” said Jay Jay Botes, general manager of LEPAS & Chery South Africa. Plug-in hybrid and battery electric models have increased, “and we want to get the lion’s share of this market”, he said.
Chery-owned Omoda & Jaecoo is targeting a 60% internal combustion engine and 40% new-energy vehicle split by the end of 2027, from the current 81% and 19%.
BAIC plans to expand its local new-energy vehicle offering beyond the ARCFOX T1, and also enter the pickup truck market with future model introductions.
