Ahead of her upcoming birthday, Euphoria star Sydney Sweeney has shared a risqué video on social media. Sweeney will turn 29 this September and is celebrating the event by promoting a cheeky new collection called “Birthday Boobs” from her lingerie brand, Syrn.
In a new video on Instagram, Sweeney is seen opening a fridge while wearing lingerie from Syrn’s new collection. The rest of the video shows her setting up a table with cakes and balloons while showing off various new clothing items. “Celebrate my birthday month with my newest Syrn collection coming September 1st,” reads the caption on the post.
What Is Syrn? Inside Sydney Sweeney’s lingerie brand
Syrn is a lingerie brand that Sweeney launched earlier this year at the end of January. With Sweeney as its creative lead, the brand is meant to promote self-expression for women. Unlike most other brand partnerships with celebrities, Syrn is funded by Coatue Management with investors such as Jeff Bezos. Syrn features several clothing collections built around distinct “personas,” including “Seductress,” “Romantic,” “Playful,” and “Comfy.”
The upcoming “Birthday Boobs” collection includes several bras, camis, teddies, and g-strings. The collection will go on sale on September 1, 2026, coinciding with Sweeney’s birthday. Pricing for the same has not been revealed, although most items on the site are priced at under $100 per piece.
Sweeney entered the entertainment industry early in her life, starting with appearances in Heroes, Criminal Minds, and other shows before she was a teenager. Following her recurring role in HBO’s Euphoria, Sweeney’s stardom has reached new heights. The actress now leads The Housemaid franchise, which is set to get a sequel after the first film made over $400 million at the box office.
Most recently, Sweeney starred in Madame Web, Anyone But You, Christy, and more. She will next be seen in a new Gundam movie with Noah Centineo.
