Zee Entertainment Enterprises (‘Z’) has secured exclusive broadcast and digital rights for the Italian football leagues – ‘Serie A’ along with the Cup competitions – ‘Coppa Italia’ and ‘Supercoppa Italiana’ for India, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan and Maldives for a period of five years, commencing on 22nd August 2026.
The partnership strengthens the company’s position as a leading destination for European football across India and the subcontinent. Home to clubs including AC Milan, Inter Milan and Juventus, Serie A will be available live on Zee5 and Unite8 Sports channels from 22 August 2026, with matches, highlights and additional football programming.
Commenting on the acquisition, Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee Entertainment Enterprises said, “At ‘Z’, our commitment is to build a robust football ecosystem that brings Indian fans closer to the sport through premium content and a quality viewing experience. The addition of key global properties like ‘Serie A’, ‘Coppa Italia’ and ‘Supercoppa Italiana’ to our portfolio, is a firm reflection of the scale and passion of football across the country. As one of the most respected leagues in football, ‘Serie A’ brings together iconic clubs and talent that have captivated generations of fans. We are thrilled to present all the action and intensity of the league on Zee 5 and Unite8 channels, offering consumers a truly differentiated destination for global football. Together with FIFA and Bundesliga, it further strengthens our ability to offer consumers compelling football content, while creating new opportunities to deepen the engagement beyond the live match.”
The addition of ‘Serie A’, ‘Coppa Italia’ and ‘Supercoppa Italiana’ to the company’s growing portfolio of marquee football properties marks a significant step in its efforts to enhance the appeal of the sport across demographics. Combining its unmatched linear reach and compelling digital capabilities, ‘Z’ remains well-positioned to expand the popularity and engagement of the competitions organised by Lega Serie A across the country and create new opportunities for fans to connect with the leagues.
With Serie A, Bundesliga and FIFA tournaments, the company is strengthening its football portfolio while expanding fan engagement and advertiser opportunities across India and the subcontinent.
