With the world’s largest football showcase kicking off this week, The Hong Kong Jockey Club has launched a landmark Home of Football campaign.
This new initiative aims to elevate sports entertainment and fan engagement across the Club’s flagship racing and entertainment platforms, including the hugely popular Happy Wednesday series at Happy Valley Racecourse – where sport, music, culture and entertainment come together in a uniquely Hong Kong setting.
“Racing with Football” combines the thrills of Hong Kong’s world-class racing with the global passion of football, bringing football-themed entertainment, exclusive fan experiences and special race-day activations to Happy Valley Racecourse throughout the tournament. Limited-edition football-themed merchandise will also be available at the on-course Gift at Races store.
This is the latest initiative in the Club’s drive to broaden its reach as an international sports entertainment business, positioning Hong Kong as a dynamic hub for global exchange, connectivity and tourism, with the ultimate aim of creating lasting value for the community. Its iconic racecourses serve as platforms that capture the vibrancy of Hong Kong – encouraging people to experience the magic when world-class sport meets top-class entertainment.
To further its vision, the Club has entered into a new strategic partnership with Lenovo, Official Technology Partner of FIFA World Cup 2026™ – bringing together two global brands.
A key highlight of the collaboration is the “Racing with Football” series, featuring a special guest appearance by an iconic football legend at this week’s 10 June midweek races at Happy Valley Racecourse. Lenovo will also present its immersive Lenovo Experience Booth – an AI-powered football zone showcasing how technology is transforming sports performance, event operations and fan engagement, in line with its role at FIFA World Cup 2026™. Hong Kong will be the only city outside the tournament’s host regions where fans can enjoy this experience. A special race themed around “Racing with Football” will also be held on 8 July.
Casper Stylsvig, the Club’s Executive Director, Sports Business, said horse racing has long been rooted in Hong Kong, and its success on the world stage has brought pride to the city and attracted fans and tourists from all over the globe. At the same time, Hong Kong shares the world’s passion for football, with major international tournaments igniting city-wide excitement. By kicking off with “Racing with Football”, the partnership with Lenovo will bring fans of the two iconic sports together in a celebration of the city’s unique sporting culture. The partnership also reflects a growing global trend of leading sports organisations working closely with technology partners to enhance fan engagement and live entertainment experiences. All initiatives are designed to contribute to Hong Kong’s tourist economy and reinforce its status as an international sports and entertainment hub.
Casper Stylsvig, The Hong Kong Jockey Club’s Executive Director, Sports Business, said the Home of Football campaign will contribute to Hong Kong’s tourist economy and reinforce its status as an international sports and entertainment hub.
Ken Wong, Executive Vice-President of Lenovo and President of Lenovo’s Solutions & Services Group, said: “As Official Technology Partner of FIFA World Cup 2026™, Lenovo is thrilled to bring the innovation behind one of the world’s biggest sporting events to Hong Kong through our collaboration with The Hong Kong Jockey Club. Technology today plays a critical role in sport, from event operations and real-time analytics to fan engagement and immersive experiences. Lenovo has a proven track record supporting major international sporting events, including the FIFA World Cup, the Olympic Games, and Formula One. Through the Lenovo Experience Booth, fans will have a unique opportunity to explore AI-powered technologies that are helping shape the future of sport. This collaboration reflects Lenovo’s commitment to transforming global innovation into meaningful local experiences.”
Ken Wong, Executive Vice President of Lenovo and President of Lenovo’s Solutions & Services Group, said Lenovo is delighted to bring AI-powered sports technology to Hong Kong fans for the first time outside the FIFA World Cup 2026™️ host regions, through its partnership with The Hong Kong Jockey Club.
Beyond on-course celebrations, the Home of Football campaign will extend to Off-Course Betting Branches. Starting from Friday 12 June, 23 Off-Course Betting Branches will extend operating hours on 25 designated match days, opening as early as 8:00 am or 9:00 am to enable football fans to watch select tournament matches live
Casper Stylsvig, The Hong Kong Jockey Club Executive Director, Sports Business (3rd left); Ken Wong, Executive Vice President of Lenovo and President of Lenovo’s Solutions & Services Group (4th right); Chris Lo, The Hong Kong Jockey Club Director of Trading (2nd left); Irene Leung, The Hong Kong Jockey Club Chief Marketing Officer (1st left); Serena Cheung, General Manager, Hong Kong and Macau, Lenovo (3rd right); Tom Cheng, General Manager of Lenovo’s Solutions and Services Group (HK) (2nd right); and Dick
The Club will also collaborate with renowned key opinion leaders and content creators to produce exclusive content about culture, energy and passion of the host cities. This content will be shared across the Club’s social media platforms, in Off-Course Betting Branches, and on MTR In-train TVs throughout Hong Kong during the tournament period.
Racing with Football offers racing thrills, live music performances and entertainment as well as a themed selection of food and beverages at Happy Valley Racecourse.
Racing with Football offers racing thrills, live music performances and entertainment as well as a themed selection of food and beverages at Happy Valley Racecourse.
The Hong Kong Jockey Club will extend the operating hours of 23 off-course betting branches on 25 designated match days, bringing football fans together to watch select tournament matches live in the early hours Hong Kong time.
