Zeta Global Holdings Inc. (NYSE:ZETA) is one of the 10 Stocks Making Monster Moves.
Zeta Global rallied for a third consecutive day on Monday, surging 11.63 percent to close at $19.19 apiece, as investors took heart from the company’s confirmation that it bagged an advertising deal with OpenAI.
At the 54th JPMorgan Annual Global Technology, Media, and Communications Conference, Zeta Global Holdings Inc. (NYSE:ZETA) CEO David Steinberg confirmed that the company had “executed an agreement” with OpenAI to help the latter run its advertising operations.
Stock market charts. Photo by Kaboompics.com on Pexels
The agreement marked a deepened partnership between the two firms, following their earlier collaboration to power the conversational intelligence and agentic applications behind Athena by Zeta.
Under the initial partnership, OpenAI models will support Athena’s next phase of development, enabling more intuitive and intelligent experiences for enterprise marketers. Zeta Global Holdings Inc. (NYSE:ZETA) also expanded beta access to Athena, meeting strong demand from enterprises seeking answer-driven marketing at scale.
OpenAI aside, Zeta Global Holdings Inc. (NYSE:ZETA) last week announced that it joined the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an open, vendor-neutral semantic model specification.
Led by Snowflake Inc., OSI aims to facilitate seamless semantic metadata exchange and accelerate the adoption of AI and BI tools to streamline operations and reduce complexity.
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