May 9, 2026, 9:25 a.m. ET
Sammy Hagar helped kick off the celebrity booze brand trend with Cabo Wabo tequila, which he founded in 1996 and sold in 2008 for $100 million. Since then, he’s launched new tequila and rum products. And many other celebrities have gotten into the game. Here, Hagar meets guests during a launch party for his Red Rocker Beer at the Fillmore Detroit’s State Bar on Oct. 23, 2023.
Brian McCollum
Dr. Dre and Snoop Dogg have a growing spirits portfolio with canned cocktails and Still G.I.N.
Michael Tran, AFP Via Getty Images
Dr. Dre (L) and Snoop Dogg participate in a live episode of the podcast “Drink Champs” at ComplexCon 2024 at the Las Vegas Convention Center on November 16, 2024 in Las Vegas, Nevada.
Ethan Miller, Getty Images
Aaron Paul and Bryan Cranston co-founded Dos Hombres Mezcal in 2019 and are expanding with a Dos Hombres Blanco available at select retailers nationwide beginning May 1, 2026, followed by Dos Hombres Reposado Tequila in July 2026.
Dos Hombres
Sarah Jessica Parker teamed with Thomas Ashbourne Craft Spirits on The Perfect Cosmo by SJP, a premium ready-to-drink cocktail, which hit the market in May 2022. She also partnered with Invivo Co. on a SJP wine line.
Thomas Ashbourne Craft Spirits
Ryan Reynolds became a minority stakeholder in Aviation American Gin in 2018 and remains a co-owner although it was acquired by Diageo in 2020. The brand released Cranberry & Blood Orange Flavored Gin in February 2026.
Aviation American Gin
In October 2025, LeBron James collaborated with Hennessey on the LeBron James V.S.O.P Limited Edition cognac. He has also helped launch Lobos 1707 Tequila & Mezcal in 2020.
Hennessy
Singer Michael Bublé teamed with Master Distiller and Blender Paul Cirka to create Fraser & Thompson North American Whiskey in 2023.
Fraser & Thompson North American Whiskey
Thomas Rhett and his cousin, Jeff Worn, at right, They launched Dos Primos Tequila Blanco in 2019. They added Dos Primos Tequila Reposado in 2022 and Dos Primos Tequila Añejo, available in select markets in March 2023.
Dos Primos Tequila
Actress Shay Mitchell founded Onda Sparkling Tequila canned cocktails in the summer of 2020.
Presley Ann, Getty Images For Hulu
Blackened
Dwayne “The Rock” Johnson founded his Teremana tequila brand, which came to market in 2020. Its name translates as ‘spirit of the earth,’ from the Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit.
Teremana
Cameron Diaz, at left, and entrepreneur Katherine Power launched their organic line of Avaline wines in 2020.
Avaline
Actor Dan Aykroyd co-founded Crystal Head Vodka in 2007.
Steve Zak Photography, WireImage
Fashion designer Vera Wang debuted her Vera Wang PARTY premium Italian prosecco in 2021.
Vera Wang PARTY
George Clooney founded Casamigos Tequila in 2013 with businessman Rande Gerber and developer Mike Meldman. They sold it in 2017 for a reported $1 billion.
AFP/Getty Images
In March 2026, George Clooney along with Mike Meldman (at left) and Rande Gerber, brought to market a new non-alcoholic beer Crazy Mountain Non-Alc Brew
Nathaniel Goldberg For Crazy Mountain
Actor Tom Holland co-founded Bero, a line of non-alcoholic beers, which hit the market in 2024.
Bero
Actress Kate Hudson launched a vodka line in 2019 named King St. Vodka after her former home on King Street in New York City.
Axelle/Bauer-Griffin, FilmMagic
Since bringing out Santo Tequila Blanco in 2019, Sammy Hagar, at right, and celebrity chef Guy Fieri, have added a Reposado, Anejo and a 110 proof Blanco.
Santo Spirits
Blake Shelton launched Smithworks Hard Seltzer Lemonade in 2021 partnership with Smithworks.
Gregsweney
Maroon 5 frontman Adam Levine and wife and supermodel Behati Prinsloo launched Calirosa tequila in2021 with the Real family of Mexico. Of their tequilas aged in California red wine barrels, the Rosa Blanco tequila is the newest.
Calirosa
Bob Dylan’s Heaven’s Door Spirits, launched in 2018, is a collaboration between the Noble Prize-winning musician and Spirits Investment Partners execs Marc Bushala, the former founder of Angel’s Envy Bourbon, and master blender Ryan Perry, formerly a whiskey developer at Diageo.
Heaven’s Door
Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann in 2022 brought to market Gran Coramino Reposado Cristalinos reposado tequila. It is first aged in eastern European oak barrels and finished in California Cabernet wine casks.
Gran Coramino
Vermont distillery WhistlePig has teamed with the Brothers Osborne – T.J. Osborne, at left, and John Osborne – on a limited edition 100% Rye Single Barrel Whiskey.
WhistlePig Whiskey
Billy F. Gibbons of ZZ Top was the first investor in Pura Vida tequila, which launched in Texas in 2011. He remains an ambassador for the tequila, which quickly became available nationwide. Mexican mariachi music is played as the tequila is made and aged.
Pura Vida
Actor Nick Offerman has teamed with single malt scotch maker Lagavulin on four limited-edition collaborations, the most recent being the Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years.
Ewan Harvey For Lavagulin
In 2023, former “Bachelorette” star JoJo Fletcher, shown here, and her sister-in-law Mallory Patton brought to market Saint Spritz, canned aperitivo drinks including most recently, Sardinia, a passionfruit mango flavor, along with a non-alcoholic elderflower lime and mint “Virgin” Spritz.
Saint Spritz
Kendall Jenner launched 818 Tequila, a new brand of “best-tasting tequila” in 2021. Although, she got some criticism for Mexican cultural appropriation, the 818 Anejo has been rated as the best bang for the buck among celebrity tequilas.
818 Tequila
Kendall Jenner and Chris Stapleton teamed up to create the “Calabasas Cowboy,” a spin on the classic Gold Rush cocktail, made with 818 Tequila and Traveller Whiskey.
Courtesy Of 818 Tequila And Traveller Whiskey
Buffalo Trace Distillery’s master distiller Harlen Wheatley, at left, and musician Chris Stapleton collaborated on Traveller Whiskey. The whiskey, Stapleton says, “represents our shared history but also a common artistic vision and uncompromising standards of taste.”
The Sazerac Co.
