Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
HONG KONG, CHINA. Today’s images come courtesy of Duty Zero by cdf, which distilled the spirit of Scotland with a series of weekend whisky tasting sessions at Hong Kong International Airport (HKIA) throughout April. The images were shared on the official @duty.zero Instagram account.
The Whisky Dreamscape tasting programme invited travellers to explore a range of flavour profiles, from peated expressions to sherry cask-aged variants, through guided sampling experiences.
Travellers were also able to sample travel retail-exclusive editions, including The Glenlivet 16 and 19 Year Old Cask Master’s Collection and Aberlour 16 Year Old Double Charred Selection.
The tastings were set against a colourful backdrop of neon signs that paid homage to Hong Kong’s bustling nightscape, while attracting traveller attention.
Such activations underline Duty Zero by cdf’s focus on elevating the in-store journey through immersive, experiential retail that showcases the breadth of its spirits offer. ✈
Coming soon: The TREX Factor The Moodie Davitt Report has launched a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products. Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. The first eight episodes were shot inside the acclaimed Duty Zero by cdf VIP Lounge at Hong Kong International Airport, featuring a range of channel, China Duty Free Group and Duty Zero by cdf exclusive whiskies from Scotland and Japan. The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
