Cinema box office takings in Hong Kong over the first four days of the Easter break more than doubled year on year, reaching HK$25.93 million (US$3.31 million) compared with HK$12.75 million over the same period in 2025, despite a holiday exodus.
According to the Immigration Department, residents made around 2.13 million outbound and 1.81 million inbound trips between Good Friday and Monday, resulting in a net outflow of 319,173. For the five-day break to Tuesday, Hongkongers made 2.56 million inbound and 2.37 million outbound trips, resulting in a net inflow of 193,136.
In total, 6.27 million inbound and outbound passenger trips were made, slightly fewer than the department’s projection of 6.44 million.
“[A few] critically acclaimed films attracted families to go to cinemas, which we hope can stimulate the market and drive box office growth,” said Hong Kong Box Office Limited, a subsidiary of the Hong Kong Motion Picture Industry Association and the Hong Kong Theatres Association.
This year’s Easter holiday was longer than last year’s by a day and overlapped with China’s three-day Ching Ming Festival between Saturday and Monday.
From Good Friday to Monday, the highest-grossing film was animated adventure comedy The Super Mario Galaxy Movie, which took in HK$13.19 million over the four days and a total of HK$20.43 million between April 1 and April 7. The sci-fi film Project Hail Mary and Disney and Pixar’s Hoppers were also major draws.
Night King, a nightlife drama starring Dayo Wong Tze-wah and singer Sammi Cheng Sau-man, was the most popular Hong Kong film, taking in HK$1.54 million over the first four days of the break and HK$107.2 million from its premiere on February 17 to April 7. It was followed by crime drama We’re Nothing at All and sci-fi comedy Ciao UFO.
