“Despite the continuing softness of the Hong Kong advertising market, income from advertisers on our terrestrial TV channels grew by 15 per cent during the year compared to 2024, helped by firm advertising demand from large corporate clients and a threefold rise in the revenue contribution from our Greater Bay Area,” the company said.
“This helped drive a 9 per cent revenue increase for our TV broadcasting segment in 2025.”
TVB said that its four channels remained the city’s most-watched “by a significant margin”, reaching an average of 4.9 million in-home viewers a week and representing a 79 per cent market share of viewership.
Its channels attracted more than 20 million viewers a month in the nine mainland cities that, along with Hong Kong and Macau, comprise the Greater Bay Area: Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing.
