Published on
January 15, 2026
Starting March 30, 2026, Cathay Pacific will increase its flights between Hong Kong and Rome Fiumicino to four times weekly, providing more options for travelers eager to explore the rich cultural heritage of Italy or embark on journeys to the Asia-Pacific region. This seasonal route, operated by the Airbus A350-900, will run until October 24, 2026, with flights on Mondays, Wednesdays, Thursdays, and Saturdays.
The airline’s decision to boost capacity comes in response to growing passenger demand between the two iconic cities. This expansion not only strengthens Cathay Pacific’s presence in Italy, where it already operates direct flights to Milan Malpensa, but also reflects the airline’s broader strategy to increase flexibility and connectivity for both leisure and business travelers.
Connecting Asia with Italy: A Boost for Tourism
The increase in flight frequency between Hong Kong and Rome is expected to significantly benefit tourism in both directions. Cathay Pacific’s expanded schedule makes it easier for travelers from Asia to visit Rome and explore the wonders of Italy, such as the ancient Colosseum, the Vatican City, and Florence’s Renaissance treasures. Italy has long been one of the world’s most popular tourist destinations, and this increased connectivity offers more convenient travel options for Asian tourists eager to experience Italy’s cultural heritage, food, art, and history.
Conversely, the new flight schedule will open up more opportunities for European travelers looking to explore the growing business and leisure destinations of the Asia-Pacific region. Hong Kong, a major financial hub and gateway to nearby destinations such as Singapore, Tokyo, and Sydney, will become more accessible for Italian and European travelers, further promoting tourism and trade between the two regions.
Flexible and Convenient Travel Options for Passengers
The new four-day weekly flights are designed to offer flexibility for those planning trips between Rome and Hong Kong, ensuring that passengers can find a time that fits their schedule. Whether traveling for business, tourism, or family reasons, the added frequencies allow greater choice for travelers in terms of departure days, making it easier to find connecting flights to other destinations in the Asia-Pacific and Europe.
The Airbus A350-900, used on these flights, is one of Cathay Pacific’s most modern and fuel-efficient aircraft, offering passengers a comfortable and spacious flying experience. With an advanced cabin design, state-of-the-art in-flight entertainment, and enhanced service offerings, the A350 ensures that travelers can enjoy a relaxing and enjoyable journey from takeoff to landing. Cathay Pacific’s emphasis on comfort, combined with its growing connectivity, makes this new route particularly attractive to international travelers.
Strategic Importance of Italy for Cathay Pacific
The addition of more flights to Rome underscores Cathay Pacific’s commitment to Italy, which is seen as a strategic market for the airline. Italy’s global tourism significance, combined with its role as a hub for trade, commerce, and culture, makes it a key destination for both business and leisure traffic. The Cathay Pacific network not only provides seamless connections to Rome but also offers easy access to other key Italian cities and nearby regions.
As Adrien Ng, Cathay Pacific’s Area Head for Southern Europe, noted, the increase in frequencies to Rome is directly aligned with the airline’s goal of providing more flexible travel solutions for customers. By connecting Asia with Italy, the airline is strengthening the ties between two regions with a rich cultural and economic relationship.
Italy’s Role in Asia-Pacific Travel Growth
As tourism between Europe and the Asia-Pacific region continues to grow, Cathay Pacific is strategically positioning itself to meet the rising demand. Italy has become an increasingly important destination for travelers from the Asia-Pacific, while the region itself continues to draw millions of tourists annually. Hong Kong’s importance as a gateway to China, Southeast Asia, and beyond makes the city an ideal hub for those seeking to explore both East Asia and Europe.
The Rome-Hong Kong route provides a direct connection to the world-renowned tourist destinations and business hubs of Asia, making it an important link for both travelers and international businesses. The additional flights will cater to the growing number of travelers looking to discover more destinations in the Asia-Pacific region, further boosting the flow of visitors between Europe and Asia.
Cathay Pacific’s Ongoing Commitment to Growth
Cathay Pacific’s expansion of services between Rome and Hong Kong is part of a broader strategy to grow its presence in Europe and Asia. The airline has been progressively increasing flight frequencies across various international routes to cater to the rising demand for travel. The addition of this route and the subsequent flight frequencies between the two cities reflect Cathay Pacific’s commitment to enhancing its global network and passenger convenience.
Looking ahead, this route could be the beginning of further growth in the Italy-Asia travel corridor, as Cathay Pacific continues to adapt its services to the evolving needs of international travelers. With a focus on connecting major global cities and ensuring a premium travel experience, Cathay Pacific remains a top choice for those seeking comfort, flexibility, and world-class service.
Conclusion: A Gateway to Italy and Beyond
Cathay Pacific’s expanded service between Hong Kong and Rome provides both leisure tourists and business travelers with more options for exploring two of the world’s most vibrant regions. Whether you’re looking to visit Italy’s cultural landmarks or connect to the bustling cities of Asia, this new flight schedule offers the convenience, comfort, and flexibility needed to enhance your travel experience.
With its state-of-the-art fleet, increased connectivity, and dedication to customer satisfaction, Cathay Pacific continues to strengthen its position as a leader in global air travel, while also fostering cultural and economic ties between Europe and the Asia-Pacific.
