Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.
The company has also released an accompanying App Power Pack playbook, which breaks down how to make the most of the news tools. The playbook is now available to download directly from the Business of Apps website.
Why Snapchat for apps?
Snapchat has a track record of driving conversions and growth for app businesses, with snapchatters not merely discovering apps via the platform but acting on them, too.
Data backs this up. According to an online survey with daily Snapchat users in the US, Q4 2024, 65%* of US users have downloaded an app from an ad they saw on Snapchat. What’s more, 57% have made an in-app purchase after discovering an app on the platform, according to the same study.
What’s inside?
The App Power Pack brings together a bundle of ad formats, smarter delivery tools, and clearer measurement that are all designed to make campaigns work harder.
- New ad formats to help brands engage in more authentic ways
- Smarter delivery designed to improve efficiency and boost installs
- Clearer measurement for insights that inform better decisions
Impact advertisers are seeing
Advertisers adopting the App Power Pack have reported +25%** lift in installs across formats. A gaming app cut cost per purchase by more than half*** while boosting ROAS, according to company data.
Source: Snapchat
Download the App Power Pack directly via Business of Apps.
Sources
*Online survey with daily Snapchat users in the US, Q4 2024, Toluna | n=1,017 Q: “Have you ever downloaded an app through an ad you have seen on Snapchat?”
**Snap Inc. internal data, July 2nd-6th 2025
***Snap Inc. internal data, Q1-Q2 2025
