The confectionery company is well known for a wide range of chocolate products, including Smarties, Quality Street, KitKat and Milkybar.
Nestle has axed several products from its range in recent times, including the likes of:
Discontinued UK chocolates and sweets
However, it’s a chocolate bar that was discontinued more than 20 years ago that fans are pleading with Nestlé to bring back.
Fans call for return of “the best” Nestlé chocolate bar
Nestlé’s Secret chocolate bar was launched in the UK in the early 90s, quickly becoming a fan favourite.
It was only around for a short time, eventually being discontinued in the late 90s.
Fans have been calling for its return ever since, describing it as one of “the best” chocolate bars ever.
One person on X (formerly Twitter) posted: “Nestle Secret chocolate bar. It was the bast chocolate bar.
“Tiny strands of chocolate wrapped round a core of chocolate mousse. It was the best.”
Nestle Secret chocolate bar. It was the bast chocolate bar. Tiny strands of chocolate wrapped round a core of chocolate mousse. It was the best.
— Jane Linley (@janelinley42) May 10, 2025
Another added: “@Nestle please bring back the Secretbar. I miss it so.”
While another fan said: “@Nestle bring back the secret chocolate bar. Please.”
@Nestle bring back the secret chocolate bar. Please. https://t.co/A2L0hjQuFQ pic.twitter.com/OB4qYozVxL
— B R. (@rid3_b) February 10, 2022
The Nestlé chocolate has proven so popular that one fan even created a petition requesting the return of the Secret bar.
The petition, which has received more than 3,400 signatures (at the time of writing), reads: “Rowntrees Mackintosh launched one of the most delicious and most memorable Chocolate bars during the early 90s.
“They discontinued it in the late 90s for reasons of unpopularity, which shocked many fans of this delicious treat.
“Despite the many years that have passed since then, the UK has developed it’s attention on more retro items and snacks which we look upon with fondness and a strong desire to experience again.
“Cadbury’s relaunch of the Wispa bar due to public campaigning is testament to the strong influence of retro memories, and it would be foolish and blinkered of Nestlé to ignore the retro appeal by the masses.
“There is much evidence to support this statement which can be found all over social media that celebrate fond memories of past decades, as well as websites such as Snackspot.
“Because of this, I feel it is time to show Nestlé Rowntrees that there is enough public support to desire a relaunch of the much desired Secret chocolate bar, possibly even more so now than ever before due to the retro and hipster movement that has taken the nation by storm.”
Nestlé issues update on return of Secret chocolate bar
With the ever-present popularity surrounding the Secret chocolate bar, we asked Nestlé if fans could expect to see it make a return to the UK.
Unfortunately for fans, the confectionery company confirmed there were “no plans to bring it back” at this stage.
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A Nestlé spokesperson said: “We’ve loved seeing the fond memories fans have shared about the beloved 90s favourite, the Nestlé Secret bar.
“While we’ve no plans to bring it back, we’re grateful for the nostalgia and affection it still inspires.
“We’ve got lots of exciting new products lined up for 2026 that we think will delight shoppers. Watch this space!”
