Hong Kong SAR, China can re-establish itself as a go-to destination for international travellers by investing in key source markets, new World Travel & Tourism Council (WTTC) research reveals.
The WTTC report ‘Travel & Tourism in Hong Kong SAR, China: Recovery, Gaps, and the Road Ahead’ recommends that the city expand its reach into higher-yield segments and new geographies, specifically targeting mainland cities beyond Guangdong, as well as fast-growing markets in ASEAN, the Middle East, and India.
Hong Kong dominated several categories at the World Travel Awards 2025, securing major global and regional titles. The city’s aviation and hospitality sectors were particularly successful, with Hong Kong International Airport winning the prestigious World’s Leading Airport for Customer Experience.
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