Walmart launches new tween fashion brand, Weekend Academy

Walmart introduced on Tuesday a new private fashion label designed specifically for tweens. 

Dubbed “Weekend Academy”, the inaugural 65-piece collection is now available both in Walmart stores and online, offering a wide range of fashion-forward clothing, accessories, and shoes for tween girls and boys. With nearly all pieces priced under $15 and many under $10, the brand is designed to deliver unbeatable value.

Trend-conscious tweens can shop looks like graphic tees, denim pieces, and mix-and-match fleece options made with sustainable materials. Walmart is also offering complete head-to-toe outfits for just $42, including items like a boxy graphic tee ($6.48), tiered ruffle skirt ($11.98), and zip-front boots ($22.98).

The launch of Weekend Academy builds on Walmart’s ongoing push into fashion, expanding its in-house offerings. Customers can also shop a wide range of styles across popular brands like Reebok, Celebrity Pink, U.S. Polo Assn., Justice and private brands like Wonder Nation for kids and No Boundaries for Gen Z.