This Bezos-Backed Real Estate Startup Is Quietly Disrupting the 401(k)

This Bezos-Backed Real Estate Startup Is Quietly Disrupting the 401(k)

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For decades, the 401(k) has been the gold standard of retirement planning in the U.S.—a slow-and-steady way to build wealth by investing in stocks, bonds, and mutual funds through your employer. But while that model has worked for millions, it’s also left a lot to be desired: limited control, unpredictable returns, and almost no cash flow until you’re well into your 60s. That’s why a new real estate investing platform backed by Jeff Bezos is turning heads—and quietly offering an alternative to the 401(k) that’s already helping thousands of people earn rental income today.

The platform is called Arrived, and it lets you invest in actual single-family rental homes across the U.S. starting at just $100. No mortgages. No landlord duties. No accreditation required. You earn passive rental income each quarter and share in the profits when properties are sold. And unlike a traditional retirement account, you don’t have to wait decades to see your returns. For a growing generation of investors looking for something more flexible, more tangible, and more immediate, Arrived is proving to be a powerful supplement—or even an alternative—to the 401(k).

Let’s be clear: the 401(k) has its place.

It’s helped millions of workers build long-term retirement savings, especially when employers offer contribution matches. But it also comes with real limitations. You typically can’t touch your money without penalties until you’re 59½. The investment options are limited to a handful of mutual funds or ETFs chosen by your plan administrator. And your returns are tied entirely to market performance, with no real diversification outside of equities and bonds.

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Even worse? There’s no income—at least not until retirement. Your 401(k) balance may grow over time, but it won’t help you earn passive income while you’re still working, freelancing, or building a business. For people who want more flexibility in their financial plan—and more control over their investment mix—that’s a problem.

Arrived is built on a simple idea: make rental real estate accessible to everyone, not just wealthy landlords or real estate pros. The platform identifies and acquires single-family homes across the U.S., then opens them up for fractional investment. You invest as little as $100 to buy shares of individual homes. Arrived handles everything else—finding tenants, collecting rent, managing repairs, and overseeing the property.

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