Louis Vuitton embarked on a new campaign in celebration of the House’s legacy and connectivity to travel. Captured by photographer Ethan James Green, the liminal yet intriguing spaces of the train station and railway inspired a multi-layered narrative contrived by Nicolas Ghesquière. The intersectional setting served as the backdrop of several stories, it’s a place where people wander, lingering as they wait to go from one place to another. The train station is a lobby of emotion as much as it is one for travel, housing the anticipation, pensiveness, and rapture of the journey.
Louis Vuitton house ambassadors Emma Stone and Hoyeon, two talented women who embody the elegant femininity of the collection, embraced the role of the pragmatic protagonist. The Express bag, featured on the Fall/Winter 2025 runway, represented the cocktail of adventure and marvel of travel—setting the tone for the line of sophisticated, functional luggage. Crafted with the luxurious, durable material, the versatile shape lends the piece to being a travel staple for the contemporary woman. Emma Stone and Hoyeon, while drawing out the signature codes of the collection, emphasized the cinematic value of the shoot. The campaign was possessed by a timelessness, merging periods and narratives into a singular scene.
Louis Vuitton’s Fall/Winter 2025 collection and the Express bag will be available for digital preorder on July 25 and in select stores. The collection will be globally available on August 1.
