“The West is shaky about its own growth today — China, Brazil and India can lead the energy transition with frugal innovation”
Jaideep Prabhu, Professor of Marketing, Judge Business School, University of Cambridge, in conversation with Srijana Mitra Das (ET Evoke), outlines the path to global sustainability and its drivers: Q. COP30 concluded with a weaker note on fossil fuel phase-out than expected — what does this mean for the global sustainability drive? A. The upside here…
